GIARDRomel Durán Let's talk
Social Media ManagerContent CreatorChicago, IL

RomelDurán

I help local businesses show up & grow on social media.

founder of - - >GIARD digital marketing agency
Portrait of Romel Durán
hi, I'm Romel!
Scroll-stopping carousels

You focus.
We handle
the content.

Whether you're starting from zero or ready to scale — let's make your brand impossible to scroll past.

What you see
is content.

but under the surface

What you don't see
is strategy.

  • ResearchWho your audience is and what makes them stop.
  • CreativityIdeas, visuals and copy that feel like your brand.
  • OptimizationFormats, hooks and timing tuned for the algorithm.
  • Intentional distributionOrganic + paid, in the right place.
  • Performance trackingAnalytics that tell us what to do next.
  • StrategyA content system built to scale with you.
Services

What I do

brands built from strategy to content
01

Social Media Management

Instagram & Facebook run end to end: calendar, posting, community and consistency.

Community MgmtContent Calendar
02

Content Strategy

A clear brand language and feed plan, so every post has a job to do.

Feed IdentityBrand Voice
03

Content Creation

Educational carousels, posts and stories designed in-house — scroll-stopping by default.

Carousel DesignGraphic DesignCopywriting
04

Paid Ads — Meta

Campaigns on Instagram & Facebook aimed at the local customers you actually want.

Meta Ads ManagerAnalytics
05

Brand Identity

Logo, palette, visual language and voice — built from zero when you need it.

BrandingVisual Design
06

Photography Direction

Product and brand photo direction that makes your feed look like you.

PhotographyFeed Aesthetic
Selected work

Projects

real brands · real Chicago neighborhoods
Digital marketing agency

GIARD

@giard.mkt · Instagram + Facebook

Built the GIARD brand identity from zero — including logo, visual language, color palette, and full content strategy. Developed the agency's Instagram and Facebook presence with educational carousels, paid ad campaigns, and community outreach targeting local businesses in North Chicago. All content created in-house: photography direction, copywriting, and graphic design.

⭐ KEY RESULTBuilt a complete agency brand from scratch — visual identity, content system, and ad strategy — designed to scale.
Brand IdentityPhotographyContent StrategyCopywritingPaid AdsCarousel Design

Real posts from @giard.mkt — tap any to open it on Instagram.

Food & beverage

North Buena Deli

@northbuenadeli · Instagram + Facebook

Redesigned the social media presence for North Buena Deli, a local Chicago deli with a distinct neighborhood identity. Established a clear, consistent brand language for the feed — visual elements and photography direction that reflect NBD's personality — and delivered a cohesive feed strategy.

⭐ KEY RESULTTransformed an inconsistent feed into a cohesive brand presence that reflects NBD's authentic local Chicago identity.
BrandingFeed IdentityPhotography Dir.Content StrategyVisual DesignBrand Voice
Branding · Café & desserts · Lerma, Campeche, MX

FresCream

@frescream._ · Instagram + Facebook

Built FresCream's brand from scratch for a café and dessert shop in Lerma, Campeche, Mexico: logo design and full corporate identity, then the social content that carried it — post design, photography direction and a consistent feed where every strawberries-and-cream cup is instantly recognizable. Content shown is from our run of their feed, Nov 2025 – Apr 2026.

⭐ KEY RESULTEstablished a cohesive brand identity and content system for a local food business with zero prior social media presence.
BrandingLogo DesignCorporate IdentitySocial MediaContent CreationPhotography Dir.
Tote bags · exclusive designs

Mel y Bibi

@melybibi_ · Instagram + Facebook

Built the Mel y Bibi brand from zero — an independent tote bag brand with exclusive original designs. Created the complete visual identity including photography style, feed aesthetic and brand voice, with content that highlights the handmade, exclusive nature of each piece.

⭐ KEY RESULTCreated a complete brand identity from scratch for an independent product brand — visual consistency across all social platforms.
Brand IdentityPhotography Dir.Content CreationFeed AestheticCommunity MgmtBrand Voice
PhotographyChicago

Planning a
special moment
in Chicago?

We've got you covered. 🌆
Let's make sure every second of it is captured — beautifully, honestly, and stress-free. Working together, we'll plan every detail so you can be fully present when it matters most.That's what we're here for.

From the sessionsreal people, real moments
Photo session by Romel Durán for GIARD (2024-02) Photo session by Romel Durán for GIARD (2023-12) Photo session by Romel Durán for GIARD (2024-02) Photo session by Romel Durán for GIARD (2024-02) Photo session by Romel Durán for GIARD (2024-02) Photo session by Romel Durán for GIARD (2024-04) Photo session by Romel Durán for GIARD (2023-12) Photo session by Romel Durán for GIARD (2024-02) Photo session by Romel Durán for GIARD (2024-03) Photo session by Romel Durán for GIARD (2024-02) Photo session by Romel Durán for GIARD (2024-03) Photo session by Romel Durán for GIARD (2024-04) Photo session by Romel Durán for GIARD (2023-09) Photo session by Romel Durán for GIARD (2024-04) Photo session by Romel Durán for GIARD (2025-08)
More on @giard.mkt
The package

Special Moments
Session

  • Outdoor photography · 1 location
  • 1 hour 30 minutes session
  • 40 edited photos delivered
  • High & low resolution digital files
  • Photographer coordination included
Your investment$4002 payments: $200 at booking · $200 on delivery

The details

Session starts at your agreed time and wraps with a mini shoot right after the moment.

Delivery

You'll select your 40 favorite photos through an online gallery. Delivered in 7–14 days depending on the season.

3 sneak peek photos delivered the next day for social media.

Book your session

Sessions more than 12 miles from downtown Chicago include a $150 travel fee.

GIARD · photoBEAUTIFUL.
HONEST.
STRESS-FREE.
not just a photo — a memory
About us

Who's behind
the lens

GIARD was founded by Romel Durán — a creative and marketing professional based in Chicago with a background in brand storytelling and visual content.

We bring creativity, professionalism, and an eye for real, authentic moments.

Our goal is simple: make you feel relaxed so we can capture something genuinely beautiful — not just a photo, but a memory you'll keep forever.

I'd love to be there to capture your special moment in Chicago. 🌆

Your moment deserves to be remembered. 📸 We plan it together, you live it fully — and we capture every second of it.

Let's plan it
Romel Durán at night in downtown Chicago
Campeche → Chicago
Hi there!

I'm Romel
Durán

I'm a Social Media Manager and founder of GIARD, a digital marketing agency based in Chicago, IL.

With experience building brands from the ground up, I specialize in helping local businesses grow their presence on Instagram and Facebook through intentional content, branding, and paid advertising strategy.

Originally from Campeche, México, I bring a bicultural perspective to every brand I work with — connecting authentically with both English and Spanish-speaking audiences in Chicago.

BASED IN
Chicago, IL
LANGUAGES
EnglishSpanish (native)
EDUCATION
Marketing DegreeUNID, Mexico
FOUNDER
GIARD
Social Media ManagementContent StrategySocial Media AnalyticsPaid Ads — MetaContent CreationCommunity ManagementGraphic DesignBrand IdentityPhotography DirectionCopywriting

Tools: Canva · Meta Ads Manager · Lightroom · CapCut · Trello

Contact

Let's work
together.

Whether you're starting from zero or ready to scale — I help local businesses show up consistently and grow on social media.

📍 Chicago, IL — English & Español